WordCamp Halifax is like any other event or conference, it can play a big role in marketing and networking for any business.
For the small business owner, entrepreneur and freelancers, you always want to be selective in where you place your marketing dollars. ROI is a concern and as a small Business Owner, your time at the event is a factor as well. After all, no matter your business or industry, as an Entrepreneur or Small Business owner, time is almost always your most valuable resource, money tends to be number two.
When picking and choosing where you spend your marketing dollars, you always want to be sure you are using them wisely to get your name and brand out in front of potential clients.
So, why should local business like you consider becoming a Micro Sponsor ($200 fee) of the WordCamp event in Halifax this May?
Well first, let’s cover what a WordCamp is…
In a nutshell a WordCamp is an event and conference held in locations all over the world, organized by local people. The event focuses on all things WordPress – a platform that runs more than 37 million websites all around the world. (You can learn more details here)
The WordCamp in Halifax being held May 27th at Dalhousie University is the first ever WordCamp being held in Canada east of Montreal, so it will be jam packed with people! It’s always exciting to be part of the “First Ever” anything!
Why Sponsor WordCamp Halifax?
Well, as with all sponsor opportunities, the main reason business sign on is to get their name and business in front of more people and potential clients. But what exactly does this mean?
How can being a Micro sponsor help with getting your name / business out to more people?
There are a variety of ways this work – even as a Micro sponsor. When you sign on as a sponsor there are some main benefits you get and when you look at what they mean, it is really the following opportunities listed below:
- Your Logo on the WordCamp Halifax website
- Mention and thanks at the end of the event in front of the audience
- Opportunity to bring in your business ‘swag’ (flyers, brochures, biz cards and more) to share with attendees
- Online shout-outs to the WordCamp Social Media and local community
- Builds Credibility of your business by being associated with a credible event
- Shows you give back to your Community
- Engage and network with attendees and build your own list of contacts (because sponsors get in free)
Also… be certain you do not waste the opportunity to be there in person. With the Micro sponsorship, you get one free ticket to #WordCamp so be there in person to network and talk to people PLUS you might learn a few things too!
The reality is you get all of this for $200. Where else can you invest $200 into local advertising and reach as many people as you will by being a WordCamp Micro sponsor?
How many people can we reach at WordCamp Halifax?
We are expecting about 200 people in person at the event, but we can expand if needed.
Our online audience has a reach of more than double this number and when you factor in the principle of one person telling two friends, who tell two friends… the reach you can have is limitless.
Our audience is a very social group and they like to network and share online. Our website is connected to the international WordCamp website which means we get to take advantage of that connection.
Translation: Your name and business info will get exposure all over via our online community.
These are the benefits of investing $200 into a local conference with potential worldwide reach… That is why a local business should sponsor the WordCamp in Halifax.